Concept / Sans-serif typography

Sans-serif typography

A typographic characteristic using a type classification without serifs at stroke ends

A typographic characteristic using a type classification without serifs at stroke ends.

A phrase to start with

Directs text in the image toward sans-serif typography.

Appearance and effects

Letterforms without serifs at stroke ends appear.

Visual traits

  • serif-free stroke ends
  • letterforms

Expected changes

  • Letterforms without serifs at stroke ends are more likely to appear

Five examples

1 — Medium-sized dog
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2 — Cat
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3 — Teenage boy
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4 — Unoccupied interior
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5 — Valley with a river and mountain ranges
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Meaning and scope

Definition

Sans-serif typography is a typographic characteristic using a type classification without serifs at stroke ends. It does not determine a particular typeface, modernity, legibility, geometric form, language, or medium.

In more detail

It concerns a type classification without serifs. It is distinct from serif typography and from an impression of modernity or geometric form.

Includes

  • Typography using a type classification without serifs at stroke ends

Excludes

  • A particular typeface, modernity, legibility, geometric form, language, or medium

What this does not imply

  • A particular typeface, modernity, legibility, geometric form, language, or medium

Variability

Text amount, size, weight, placement, and medium can be adjusted separately.

Usage and adjustments

Usage

  • Use it for letterforms without serifs

Distinguish similar expressions

  • Specify typeface, language, medium, and legibility separately

Typical uses

  • Set text in an image with sans-serif typography

Possible failure modes

  • It becomes fixed as a particular typeface or modern impression

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