Logo mark

A distinctive concise graphic mark appears as an identifying element.

Visual traits

• distinctive graphic mark
• identifying element

Expected changes

• A distinctive identifying graphic mark is more likely to appear

Definition

A logo mark is a distinctive graphic mark designed to identify a brand, organization, or business. It does not determine a real brand, trademark right, use of text, industry, culture, or quality.

In more detail

It concerns a distinctive graphic mark for identification. It is distinct from a symbolic emblem, a seal that indicates certification, an interface icon, and a sign symbol for guidance.

Includes

• A distinctive graphic mark designed for identification

Excludes

• A real brand, trademark right, use of text, industry, culture, or quality

What this does not imply

• A real brand, trademark right, use of text, industry, culture, or quality

Variability

Graphic form, use of text, position, and count can be adjusted separately.

Usage

• Use it as a distinctive identifying graphic

Distinguish similar expressions

• Confirm real brands and rights separately

Typical uses

• Add a general logo mark to an image

Possible failure modes

• It becomes fixed as a real brand or particular industry