Emblem

A cohesive graphic or a combination of text and graphic form appears as a symbol.

Visual traits

• cohesive graphic form
• symbolic identification

Expected changes

• A cohesive graphic readable as a symbol is more likely to appear

Definition

An emblem is a cohesive symbolic graphic that can represent identity, affiliation, or an idea and may combine text with a graphic form. It does not determine a particular organization, nation, religion, brand, right, heraldic qualification, or cultural meaning.

In more detail

It concerns a cohesive symbolic graphic. It is distinct from a logo mark used as a trademark, a seal that indicates certification, and a sign symbol that gives a function or direction.

Includes

• A cohesive symbolic graphic representing identity, affiliation, or an idea

Excludes

• A particular organization, nation, religion, brand, right, heraldic qualification, or cultural meaning

What this does not imply

• A particular organization, nation, religion, brand, right, heraldic qualification, or cultural meaning

Variability

Graphic form, use of text, position, and count can be adjusted separately.

Usage

• Use it as a cohesive symbolic graphic

Distinguish similar expressions

• Specify organization, rights, and cultural meaning separately

Typical uses

• Add a general symbolic graphic to an image

Possible failure modes

• It becomes linked to a particular organization or culture without support