Decorative display lettering

Short lettering appears with decoration and visual presence.

Visual traits

• short lettering
• decoration
• visual presence

Expected changes

• Short decorative lettering with visual presence is more likely to appear

Definition

Decorative display lettering is lettering for short headings or display use that prioritizes decoration and visual presence. It does not determine language, specific wording, a typeface name, culture, medium, or reduced legibility.

In more detail

It concerns the visual presence of short lettering. It is distinct from body text read continuously, caption text accompanying an object, handwritten lettering, and brush calligraphy with brush-based line quality.

Includes

• Lettering for short headings or display use that prioritizes decoration

Excludes

• Language, specific wording, a typeface name, culture, medium, or reduced legibility

What this does not imply

• Language, specific wording, a typeface name, culture, medium, or reduced legibility

Variability

Text amount, degree of decoration, position, and text appearance can be adjusted separately.

Usage

• Use it as decorative lettering for short display text

Distinguish similar expressions

• Specify language, wording, typeface, and medium separately

Typical uses

• Add short decorative headline lettering to an image

Possible failure modes

• It becomes fixed as body text or a caption, or legibility is necessarily reduced