Kawaii Aesthetic

Uses soft outlines small accents and bright color to make a friendly image.

Visual traits

• rounded forms
• bright color
• approachable expression

Expected changes

• Outlines are more likely to appear soft
• Bright colors and small accents are more likely to appear

Definition

It creates charm through rounded forms bright color and approachable expression. It does not specify particular people works products or stories.

In more detail

It uses soft outlines small accents and bright color to make a friendly image. Subject and composition remain separate choices.

Includes

• Visual treatment creating charm through rounded form and bright color

Excludes

• A particular person or work
• A particular product or brand
• Recreation of a specific cultural symbol

What this does not imply

• A particular person or work
• Product design
• A specific cultural symbol

Variability

Because the evidence is a general media source, the degree of charm may vary.

Usage

• Use rounded forms and bright color consistently
• Specify subject and scene separately

Distinguish similar expressions

• Specify named people works and products separately

Typical uses

• Add a friendly charming impression
• Soften the image without changing the subject

Possible failure modes

• Excess accents bury the subject
• Brightness dominates and expression is lost